Tuesday, March 18, 2014

For the joy of it

I have been a part of the direct selling industry for almost twenty years.  Twenty years?!  How did that happen? Similar to most people in this profession, I did not go looking for this career.  I had other plans and other dreams that included writing, a husband, children, and friendships.  But it never would have included direct sales. This job found me and much to my surprise, it has provided me with the income and flexibility to have the opportunity to write, enjoy time with my husband, raise my own children, and develop some incredible friendships.  
This industry gets a bad rap and I must admit there are many things that I do not like about what I do.  (Do you know any working person who can't name some things that he or she doesn't like about a certain job? I think not.) The founder of our company says that 80% of what we do is positive and 20% is for the birds. I would agree.  Most of what we have the opportunity to do is not only positive, but exceptional. So let's not focus on the 20%.  

 Who is involved in direct selling?
 An estimated 15.9 million people are involved in direct selling in the U.S., and more than 90 million worldwide. About 80 percent of US direct sellers are women. The vast majority are independent business people - they are micro-entrepreneurs whose purpose is to sell the product and/or services of the company they voluntarily choose to represent - not employees of the company





This industry provides the opportunity to make a great deal of money, but I became involved twenty years ago to be able to stay home with my children, not to become a millionaire.  When I switched companies eleven years ago, I had witnessed the income potential and I hit the ground running.  We have built a very successful organization filled with incredible women and families.  We have enjoyed the privilege of speaking into their lives and watching them grow into successful people, not just successful business owners.  But now what? The business that had begun as a way to stay home with my children becomes the thing that keeps me distracted from them.  The pressure of keeping this business going diminishes the relationships that it is built upon.  Particularly with my company, direct selling should be about relationships.  It is about serving people, sharing hope with them and honoring God by our actions toward others. That is a blessing and there is joy in that. There is purpose and fulfillment in a life lived serving others and bringing hope. If that is true, then why do I feel so stressed and discouraged?  
Perhaps it is because of how those of us in the business are viewed by others. Even when we truly do want to help people raise money for a fundraiser or throw a party to cheer up a girlfriend, we are often seen as self-promoting.  That can be very discouraging.


I have been talking with many of the ladies on our team about this and realize that many others are feeling the same way.  Yes, we do earn a living by selling to people, but that doesn't have to mean that our intentions are self-serving.Yes, we can make a great deal of income doing this business, but when the income becomes necessary, even vital to the financial stability of the family, the pressure to earn bullies the desire to serve and the whole point can be lost.  

I want to encourage people today, perhaps especially myself, to run this business for the joy of it. Stop striving to get somewhere and start being more effective where you are. Being the top sales person means very little if it damages a family, a marriage, or makes the customers feel used.  If each person would focus on the blessing she can be today to another person, and if every sale we make is truly more about the interaction with that customer, and if challenging our teams to work hard  becomes more about helping them than helping ourselves, then we can do this business for the joy of it and trust that in serving and loving, our needs will be met.  

I still do not love this career.  I still have so many things that I want to do outside of this. But what I do love is the opportunity to be a blessing to someone else, to inspire someone to become a better version of herself, to laugh with a hostess who hasn't laughed all day, but is happy you came over.  Hold onto what is good. Hold on to that 80% positive and let everything else work itself out.  Do not allow the pessimists to squelch the belief that we truly can serve here. Be a blessing and strengthen this industry by making it more about the relationship with each individual person and less about personal accomplishment.  The joy of that will be contagious and everyone will want to be a part of that joy.

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